The LA/Oakland Raiders, Baltimore/Cleveland Browns, St. Louis/LA Rams. What in the wide world of sports is going on here? Thanks to the complex and emotional pseudo-science of team franchising agreements, sports fans can no longer assume that the team they grew up supporting will be a permanent hometown fixture. San Francisco’s 49ers are the latest [...]
Author Archives: Connie Hwong
Indie Rockers Use Kickstarter’s Customer Rewards Model to Fund Second Album
Have you ever tried to send Madonna a fan letter? Or pinged Justin Timberlake to buy a band t-shirt? Did you expect an actual response? Probably not. Mainstream artists are swaddled in layers of PR reps, managers, handlers, and promoters dedicated to creating a buffer between fans and celebrities. The independent music scene tells a [...]
3 Reasons Why Product Mediocrity Will Never Die
Before blogs, Facebook, Twitter, and Yelp, it was pretty easy to push a bevy of products into the hands of customers, even if said products kind of sucked. All it took was a slick marketing campaign and before you knew it, bam! Everyone had a Slap Chop. But these days, customers have a lot more [...]
