With last month’s release a new Basecamp Target saw the light of day. Basecamp integration is a highly requested feature amongst our customers but so far we haven’t really identified what the common use-case is. The new Basecamp Target was bred by our own Basecamp usage, and we look very much forward to getting some customer feedback.
If you’re unfamiliar with Zendesk Targets they’re basically communication channels that you can trigger from ticket events. One of our more popular targets is the Clickatell SMS target that enables to send out SMS messages triggered by specific ticket events, e.g. an escalation or a re-prioritization. Another popular target is the Twitter target that enables you to send out status messages or an event stream to a Twitter account.
Of course Basecamp is the legendary web-based project-management tool, that has led the way for many enterprise 2.0 start-ups like ourselves. It’s built by the Getting Real people at 37signals, has millions of users and is renowned for its ease-of-use and simplicity.
Here at Zendesk we use Basecamp to qualify, plan, assess and discuss the hundreds of feature requests we harvest from customers, stakeholders and of course ourselves. Some of these feature requests are spawned of support tickets. In stead of having a manual copy-and-paste workflow, we implemented a Basecamp Target that enabled us to create a message in a Basecamp project directly from a support ticket.
And that target is now available for all our customers. As with any other target you have full control over the conditions that triggers the target and what the target sends. It’s enabled by an account admin by selecting Settings > Extensions > Targets. When configured and enabled it’s available as an action on all triggers and automations. Have fun and let us know what you think.