Almost every business you walk into today, from your local mechanic to your hair salon, has the ubiquitous “follow us on Twitter” decal posted somewhere on its storefront. Some businesses are obvious choices for nurturing a Twitter following. We all want to know what daily specials our favorite cafe is offering, but others are head scratchers. Why on earth would we follow our dry cleaner? And really, if you have an answer to that, we definitely want to know.
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