- Because Twitter claims to have more than 175 million users, and
- 93% of social media users believe a company should have a presence in social media, and
- 85% of those users believe a company should interact with their customers, and
- 44% of Twitter users have recommended a product, and
- 58% of people who said if they had tweeted about a bad experience, they would like the company to respond to it
Source: ISMDealers
Bottom line: Businesses cannot ignore Twitter, especially when it comes to support.

Pingback: TTT OR THE TWITTER TIMES « THE.CAT
Pingback: Twitter For Business | David Shaw
Pingback: Social Customer Care: Why you can’t ignore the phone « beingguy1067
Pingback: Mi Help Desk – Servicio y Atención al cliente 2.0 » Blog Archive » Por que no puedes ignorar a Twitter
Pingback: WHY YOU CAN’T IGNORE TWITTER « ZebrAnete