This is how you write it.

No capital D, friend.

The Mentor

Customer service can be a frustrating and chaotic business. Our goal is to bring calm, focus, and a sense of humor to this world. This goal defines our brand and is present in everything we do. It’s in the simplicity of our name and the smile on the face of the big guy with the headset.

His name is The Mentor, by the way. He helps keep us focused on our goal. He reminds us that what we create should be airy, humble, charming, and uncomplicated. He puts a face to our name.

About that face. We love it just the way it is. Please do not alter The Mentor in any way.