Turning rants into raves: How to capture the customer’s heart

Aired March 13th with Randi Busse

Don’t be satisfied with satisfied customers—after all, they might be enticed by a coupon inviting them to try your competition. Instead, delight your customers and you’ll have loyal fans who’ll go out of their way to do business with you (and even spend a little more). With the right mindset, some proven techniques, and a heaping dose of common sense, you can have customers not only raving about your business and giving you repeat business, but also recommending you to others.

Watch this one-hour interview with Randi Busse, customer service trainer, speaker, consultant, and co-author of Turning Rants into Raves, to learn her secrets to delivering world-class customer service—and turn your customers into raving fans.