Customer relationship management (CRM) software used to be the domain of IT and sales departments. Today, it is a significant concern of CEOs. Gartner’s CEO Survey for 2012 indicated that CRM is top of mind and that it is CEOs’ most important area of investment to improve their businesses over the next five years. Today’s 21st century enterprises are beginning to recognize that there is a new “sales cycle” that requires a marriage of CRM and customer service software. This guide will teach you how to quickly and easily integrate Salesforce with your customer service software to improve your business almost immediately.