Klaviyo is a customer lifecycle management tool for targeting your customers based on what they have or haven't done. By pulling together your purchase, help desk, and mail data, Klaviyo gives you a complete view into your customers, and then lets you easily identify customers to target, schedule automated emails, and then measure the impact.

Here are a few ways you might consider using the Klaviyo / Zendesk integration:

• Exclude users with open tickets from certain flows and campaigns, so your company doesn't risk seeming out of touch by sending promotional emails to those with pending issues
• Using your Zendesk data, you can proactively track customers in Klaviyo based on their interactions with your support team; for example, customize an abandoned cart email if you know someone didn't complete their order but opened a support ticket
• Klaviyo provides detailed analytics reporting around the metrics you sync with Zendesk, so you can view trends around open / resolved tickets, including a cohort analysis
• Tweak your email strategy to reduce support tickets and increase lifetime value; with all your data in Klaviyo, you can build segments to gain cross-metric insights and look at correlations

After targeting, Klaviyo will measure the impact of your outreach on purchases and site visits.