Customer Lifecycle Marketing


Klaviyo is a customer lifecycle management tool for targeting your customers based on what they have or haven't done. By pulling together your purchase, help desk, and mail data, Klaviyo gives you a complete view into your customers, and then lets you easily identify customers to target, schedule automated emails, and then measure the impact.

Here are a few ways you might consider using the Klaviyo / Zendesk integration:

  • Exclude users with open tickets from certain flows and campaigns, so your company doesn't risk seeming out of touch by sending promotional emails to those with pending issues
  • Using your Zendesk data, you can proactively track customers in Klaviyo based on their interactions with your support team; for example, customize an abandoned cart email if you know someone didn't complete their order but opened a support ticket
  • Klaviyo provides detailed analytics reporting around the metrics you sync with Zendesk, so you can view trends around open / resolved tickets, including a cohort analysis
  • Tweak your email strategy to reduce support tickets and increase lifetime value; with all your data in Klaviyo, you can build segments to gain cross-metric insights and look at correlations

After targeting, Klaviyo will measure the impact of your outreach on purchases and site visits.

Once you sign-up for a Klaviyo account, all you need to do is input your Zendesk URL and an API token in the Integrations tab and your data will automatically be imported. You can find our detailed integration guide on our help center

We're also there to help you every step of the way. You can email our Support Team at success@klaviyo.com.

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