A major aspect of providing a great customer experience is making things easy for your customers: easy to contact you, easy to get what they need, and easy to resolve their issues. On the back end, making things easy for your agents and your company is important, too. Thats why all-in-one software suites–like CRM systems that include sales and customer service applications–sound so appealing.
On the other hand, sales and support are critically important to your success. Shouldnt you pick the best tools for the job, regardless of whether or not they come in the same package?
The optimal solution for most businesses is to combine best-of-breed tools via seamless, two-way integrations. So no matter which application an individual employee is accustomed to working with, the essential information he needs is within easy reach.
Our white paper, Matchmaking in the Cloud: A Perfect Marriage of Sales and Support, weighs in on the best-of-breed vs all-in-one approach to enterprise software, and shows why anyone looking to provide their customers with the most outstanding customer experience will opt for integrating best-of-breed software tools.
Read the full white paper, Matchmaking in the Cloud: A Perfect Marriage of Sales and Support
Learn more about why In the Cloud, Sweet is Better than Suite