Home-Delivered Christmas Trees

December 9, 2010

Target Christmas treesAh, the hunt for the Christmas tree. If your family’s visions of warm togetherness usually gives way to the reality of cold parking lots littered with Charlie Brown-like specimens, you might be interested in a new model for tracking down the tannenbaum. The Boston Globe reports that, to bolster flagging sales of real trees and satisfy customers’ desires for fast and easy, farmers are teaming up with retailers such as Amazon and Target to sell Christmas trees online and have them delivered to customers’ doors. Farmers are further leveraging high tech by posting photos and videos, and creating Facebook pages, extolling the virtues of a real tree over increasingly popular (and increasingly realistic) artificial trees. A 6.5- to 7-foot fresh-cut fir sells on Target.com for $119, with free shipping and handling on qualifying orders. The tree is fresh-cut within 24 hours of shipping, delivered to the customer’s door (with “no needles/scratches or need to vacuum your car”) and comes with a biodegradable disposal bag.

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