E-Books: The Next Advertising Frontier

Last updated December 17, 2010

advertisingIt might seem like one of the few places to escape ever-present advertising is within the pages of a good book. But with the increasing popularity of e-readers, marketers are coming up with ways to insert ads into the reading experience, which was once unappealing to marketers due to the longevity of books. While readers aren’t likely to stand for ads that pop up within the text, they may be open to viewing quick ads in return for free content. We’re just hoping to get a winery to sponsor our book club.

Photo courtesy of Daveness_98.