Follow the Engagement Leader

June 21, 2010

Mark Burstiner explains why he’s called the Engagement Leader over at Squarespace (as opposed to say, the Community Manager)

Right now, while digital media is causing a massive shift, brands are finally starting to get wise, and are starting to hire Community Managers. The problem with that title, as Alex Hillman has pointed out, is that communities don’t need to be managed. Communities need a leader; they need someone to help bridge the gap between them and the brand, someone to listen, someone to galvanize relationships, and engage them on every platform possible.