Hot, Hot, Hot Tamales

February 24, 2011

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Every Thursday, Zengage brings you a classic correspondence from the Write The Company archives.  (For more, see our interview with Write The Company.)

Hot, Hot, Hot Tamales

I had some heated words to share with Just Born about their popular candy Hot Tamales…

Dear Candy Creators:

I’ve got the hots for your Hot Tamales chewy cinnamon-flavored candies. I know you sell Hot Tamales and Hot Tamales FIRE. Do you have any studies that show the differential in heat generated in one’s mouth between the two?

Are there any plans to go even hotter with your tamales? How about Hot Tamales Tabasco — the hottest tamales of all — that come just short of making you want to stick a power washer hose in your mouth to put out the fire?

Tamales are a very popular traditional food in Mexico. Are your Hot Tamales a big seller there? How did you come up with the name Hot Tamales? They don’t look anything like tamales.

Have a terrific today and a hot tamale!

A Consumer Relations Representative responded with

Thank you for taking the time to contact us recently regarding our HOT TAMALES® Brand Candies. We always enjoy hearing from our valued customers.

Extensive research is done by our Marketing and Brand teams as well as our Research and Development department before our candies are available to our consumers. And while it is our company policy to not solicit or accept ideas from outside of the company, many people do offer their suggestions as you did. Our research and development team is always hard at work on new and exciting candy options, most of which are in the works for years before they are introduced into the marketplace.

We have been aggressively working to expand our international presence and we are very excited to be offering a variety of our candies worldwide. Currently though, our HOT TAMALES® Brand Candies are not available in Mexico.

Again, thank you for taking the time to contact us. We appreciate your interest in our products and we hope you will find the enclosed complimentary candy enjoyable.

Final Thoughts

All things considered, this response was more on the mild side. Including a pack of Hot Tamales and Hot Tamales FIRE was appreciated and did score points, but my tongue was really salivating for more information about the kind of heat Hot Tamales are capable of packing.

Just Born seemed more concerned about legal heat, which is a shame because I wasn’t just born yesterday and hoped they would get me fired up about their candy rather than their policy regarding outside ideas and suggestions. I simply asked if they had plans to make Hot Tamales hotter and used Tabasco as an example of how far they could go. Why avoid the hot button issue completely? Who do they think I am — a member of the Tamaleban?

It must be a tough tamale market in Mexico for these Hot Tamales not to be sold there. Luckily, if you crave Hot Tamales, they’re easy to get your hands on here whether you live on this side of the border or visit a lot from the other side. Finally, if you want to see how a manufacturer handles hot issues, don’t candy-coat your thoughts when you Write The Company.

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Today’s letter is republished with permission from Write The Company. All rights reserved. ?© Write The Company

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