Hotels to consumers: please tweet your request to #concierge

October 19, 2010

Mashable features writer Sarah Kessler looks at how social media might impact the hotel industry. Even though hotels serve customers mostly in an offline way, they are looking at ways to augment that offline experience using online services like Twitter and Facebook.

This month, UK hotel chain Premier Inn launched a trial of a Twitter concierge program. On Fridays, customers can send an inquiry to the concierge via Tweet using the hashtag #PIconcierge. The hotel encouraged its customers to Tweet questions “on anything from local activities for the kids, karaoke bars in the area, directions to the local theatre or even where to find an emergency dentist.”

It’ll be interesting to see these offline/online mixes happening in other industries. Any cool examples you’ve seen or experienced?