How to maneuver a mega conference like SXSW

How to maneuver a mega conference like SXSW

March 10, 2016
How to maneuver a mega conference like SXSW

All around the world, suitcases are being packed, LinkedIn connections are being made, and breakfast tacos are being researched—it’s time for SXSW 2016.

SXSW Interactive is one of the biggest tech conferences of the year—over 33,000 participants from 82 foreign countries attend. And Zendesk is headed there too.

The conference covers a wide range of topics including customer service innovation. But, with all the panels, sessions, and meetups offered, SXSW can be overwhelming. Here are our tips for getting through SXSW like a pro:

Go with a networking game plan
There are hundreds of sessions and thousands of people. If you hurdle into the storm without an anchor, you’ll be swept away. But, with a solid plan you can navigate the all the parties and panels and still make meaningful connections at SXSW.

Think outside the conference box
It might be tempting to only attend sessions about your industry, but SXSW is a great place to try something new. Check out what other industries are exploring—it might spark a new idea. Besides, where else can you learn about robotics, VR, and see the Obamas all in the same place?

Be your best brand self
SXSW is a great opportunity to meet customers, get feedback, and bring your brand’s personality to life. Have fun strengthening customer relationships over tacos and margaritas. Just remember that as a brand ambassador you are the face of your company—so keep the partying (and selfies) SFW.

All in all, SXSW is what you make it. It can be a great learning experience, a huge party, or something in between. Our Zendesk team is excited to see you there.