Think about your best relationships. Chances are, there’s a great deal of trust between the two parties, and there’s not a lot of ongoing drama involved. Very few relationships are totally drama-free, but if you’ve built up enough trust, you can usually get through the bumps and even come out stronger on the other end.
The relationship between a business and its customers is no different. To succeed long-term, companies must build trust with their customers and make their experiences as effortless as possible (no drama!).
It’s not quick or easy, but when you achieve both, your business is repaid with long-term customer loyalty. And when something inevitably does go awry, you’re more likely to get through it without losing the customer.
Creating an effortless experience and building loyalty, however, is anything but effortless. It takes work—lots of it. To help set you on the right path, we teamed up with our friends at HubSpot on a new customer loyalty ebook: How to Keep Your Customers Coming Back.
Ready for a little preview? The first section focuses on that all-important trust-building phase. Trust is built over time in a variety of ways, including:
- Innovation. It all starts with offering innovative products and services and continually improving them over time.
- Communication. Clear communication that accurately represents your brand builds trust, and that goes for every channel and interaction—from support reps answering the phones to your website writers.
- Education. Customers increasingly prefer to learn about your products and services—and answer questions and solve problems—themselves.
From that foundation, the ebook goes on to outline ways to build an effortless experience that will help you improve customer retention and stickiness, all drama-free.
Download your free copy of How to Keep Your Customers Coming Back (via HubSpot)