After a litany of Gap fans freaked out that the company had the audacity to change its logo from the trademark white-on-blue logo to this weird little doohickey that transposed black lettering against a weird blue square box thing, the company has gone back to the way things were. Today, the sacred and original “classic” logo has returned.
“We’ve heard loud and clear that you don’t like the new logo. We’ve learned a lot from the feedback. We only want what’s best for the brand and our customers,” the company said.
If the company ever decides to change its logo again, Gap North American president Marka Hansen has sworn it will only do so through crowd sourcing.