Outsmarting “Do Not Call” Lists

December 16, 2010

Do Not Call list Consumers are increasingly opting out of direct mail and signing up for “do not call” lists, so what’s a marketer to do? According to AdAge, one of the best ways to reach these “unreachable” consumers is by turning the call center into a revenue center – training reps to become “brand ambassadors” and measuring their success at cross-selling instead of how quickly they can rush a customer off the line. Given the efforts that consumers make to be left alone these days, sometimes this is the only meaningful chance a company has to make a direct connection with a customer, so it pays to get it right.

Photo courtesy of Mykl Roventine.

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