Article

How to build a powerful sales strategy: Tips, types, and examples

Want to create an effective sales strategy? Start here with our five-step approach.

• Sales strategy

What is conversational commerce?

Conversational commerce isn’t just a trend—it’s a new way of connecting with customers.

• Apps and integrations

3 ways Zendesk Sell + ActiveCampaign benefits sales teams

96% of sales reps struggle with some stage of the sales cycle. For the majority of…

Choosing a customer service solution for your startup

Nearly half of startup leaders we surveyed for the Startups CX Benchmark Report 2020 said they…

• Startups

Full-funnel tracking approach for quality lead generation

Keeping track of the sales funnel is an essential part of any sales and marketing strategy.…

Scary useful apps

Here are the newest integrations from Zendesk to help your agents provide great customer experiences—and to…

• Apps and integrations

What is a chatbot & how do they work? The ultimate guide

Interactions with chatbots jumped 81 percent in 2020. But what, exactly, is a chatbot and how do chatbots work?

• Artificial intelligence

8 Questions CX leaders must answer before creating a customer experience map

This planning guide will help you create a CX map that gives your team the insights they need to deliver excellent customer experiences.

Measuring customer experience: 6 metrics to do it right

Improve CX by regularly measuring customer experience metrics and leveraging key insights effectively.

Holiday 2020: 3 trends for retailers this season

The most wonderful time of the year will look a bit different in 2020. The holidays…

How to identify and support your most valuable customer segments

Using segmentation to better serve your best customers.

We can navigate the future of work by looking back at our legacy of change

“The future of work is often presented as a binary choice: a hunger game between organic…

• Only human

How to use Instagram for business: A beginner’s guide

Instagram is more than just a social network—it’s a powerful tool for building deeper connections with customers. Here’s how to use Instagram for business success.

• Apps and integrations

Sales process fundamentals: The ultimate guide to closing more deals

Build a reliable and repeatable way for your team to consistently win deals.

• Sales Methodology

Delighting customers with modern customer experiences

The customer has changed and so have their expectations on what customer experience means to them.…

The new rules for customer service outsourcing in a changing world

Here are four questions you should ask before getting started with an outsourcer.

Startup Central — Telling the customer journey story with data

All businesses to map their customer journey, even startups. Find out how data tools can help you connect the dots and tell a compelling story about your customers.

• Startups

Prioritizing mental wellness and self-care in times of COVID-19

As the Covid-19 pandemic pushes the limits of our global economy and healthcare systems, another, quieter crisis underpins it all—the toll it’s taking on our mental health.

You need a more customer-centric service strategy. Here’s why.

More companies are competing on customer service, and research shows investments in this area can pay off. Find out how you can leverage CX to get ahead of your competition.

Best practices for Champions of CX

ESG Research pinpoints where companies are elevating their CX game—and where they’re falling behind.