Customer relationships

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Be a change leader to customer-centricity Article

Be a change leader to customer-centricity

Rowing is one of my passions and I often find myself drawing parallels to the sport…

D2C retail: Why a simple customer experience is just what we need right now Article

D2C retail: Why a simple customer experience is just what we need right now

“Don’t create products people don’t want” may be the ultimate way to remain customer-focused as a…

Bringing empathy to product design Article

Bringing empathy to product design

There’s never been a better time to understand our customers. We have access to gazillions of…

Soothing consumer anxieties with ‘calm commerce’—a rising trend in retail Article

Soothing consumer anxieties with ‘calm commerce’—a rising trend in retail

Many of us are as obsessed with optimizing every part of our lives as we are…

Striking the right balance as chief customer officer Article

Striking the right balance as chief customer officer

According to the Chief Customer Officer (CCO) Council website, the first Chief Customer Officer was hired…

Business isn’t always about commerce; it’s also about community Article

Business isn’t always about commerce; it’s also about community

And just like that, the world was different. Enter, a fearsome illness that can only be…

How messaging fosters strong connection—and how 4 brands use it Article

How messaging fosters strong connection—and how 4 brands use it

Messaging has come to play a dominant role in nearly every area of our lives—from how…

Designing call centers for empathy—can it be done? Article

Designing call centers for empathy—can it be done?

There is something that even the most customer-centric companies can’t change or control: the angry or…

How retail is changing, from the women leading the charge Article

How retail is changing, from the women leading the charge

Women drive the majority of consumer spending in the United States. It sounds empowering, and, perhaps…

On the ground in Miami with our customer community Article

On the ground in Miami with our customer community

It’s a Tuesday morning in Miami. I should be stressed. I should be preparing for the…

4 things you can do to practice empathy at work Article

4 things you can do to practice empathy at work

Is empathy the new ambition? It seems like it. Spend even a few minutes in leadership…

The incomparable value of community moderators Article

The incomparable value of community moderators

Central to any digital or online community is its community of moderators. Whether a moderator’s role…

How an automation-first strategy delivers better human support Article

How an automation-first strategy delivers better human support

The rumors of a war between live support and automation have been greatly exaggerated. There’s a…

The art of conversation—4 brands that use quality assurance for personalized interactions Article

The art of conversation—4 brands that use quality assurance for personalized interactions

Really great customer conversations can’t happen when agents are bound to a script—it just isn’t possible.…

Let email lead the way with AI in customer service Article

Let email lead the way with AI in customer service

Providing excellent customer service is harder today than it’s ever been. There’s an increasing number of…

3 strategies to improve customer service enablement Article

3 strategies to improve customer service enablement

It’s no secret that providing exceptional customer experiences is both a competitive advantage and a proven…

Optimizing agent performance is everyone’s job Article

Optimizing agent performance is everyone’s job

W. Edwards Deming said it best, “Quality is everyone’s responsibility.” While this statement rings true in…

Beyond vanity metrics: 3 data points to fuel growth Article

Beyond vanity metrics: 3 data points to fuel growth

Last year, we set out to answer a notoriously difficult customer service and experience question: “Does…

Customer loyalty is great, but what about loyalty to customers? Article

Customer loyalty is great, but what about loyalty to customers?

“Brands need to stop thinking about how customers are loyal to them, but how we are…

How 5 top brands use customer feedback to drive agent performance Article

How 5 top brands use customer feedback to drive agent performance

There is a human behind every contact center interaction, and it’s the human element that makes…