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Customer retention


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Article
8 min read

Customer retention rate + formula: A guide for 2024

The customer retention rate tallies the number of customers a company retains over time. Learn more about customer retention and how to calculate it.

Article
12 min read

12 customer retention strategies you can copy

Retaining customers during times of prosperity as well as uncertainty starts with incorporating a set of skills and strategies to reduce customer churn and build loyalty.

Article
2 min read

What is a CDP? Customer data platform use cases, tips, and more

Learn how to use a CDP to align your customer service, marketing, and sales teams for a better customer experience.

Article
20 min read

Loyalty programs: How they work, tips, and examples

Loyalty programs can encourage customers to continue purchasing from your brand. Learn why that’s important and explore examples you can emulate.

Article
7 min read

Turn the churn around: how to reduce customer churn

Learning what can be controlled regarding churn is how you'll recognize the predictive details to reduce defection and improve customer retention

Article
10 min read

How to increase customer engagement: 5 strategies that work

Increase customer engagement by implementing effective strategies that help you connect with your audience throughout their journey.

Article
8 min read

Customer retention: How to keep customers happy and reduce churn

Find out how to craft a customer experience that can keep existing customers happy and reduce churn

Article
13 min read

A guide to customer satisfaction surveys: Top questions, examples, and templates

Asking the right customer satisfaction survey questions will provide key insights into what's working and what isn't so you can enhance the customer experience and increase retention.

Article
10 min read

What is customer engagement? Definition, strategies, and tips

Craft an effective customer engagement strategy to improve customer experience and build lasting relationships with your audience.

Article
13 min read

Customer retention: Metrics, strategies, and examples

Discover tried-and-true customer retention strategies to keep customers coming back.

Article
13 min read

Customer loyalty: A guide to types and strategies

Customer loyalty is when customers reward a company with repeat business over time. Our guide covers definitions, types, and strategies to help you learn how to build a loyal following.

Article
10 min read

Ultimate guide to building a customer-focused culture

Improving your customer focus starts by deepening your understanding of what it means and building an effective customer focus strategy.

Article
15 min read

How to create a customer-centric strategy in 2024

Customer centricity is the ability to understand consumers and make business decisions based on their needs. It's putting the customer at the center of everything you do.

Article
13 min read

What is customer empathy? Tips and importance

Customer empathy is the ability to see things from the customer’s perspective. Walking a mile in your buyers’ shoes can have big-time business value.

Article
6 min read

Beyond "buy 10 get one free": What is customer loyalty?

What exactly does real customer loyalty look like? We asked CX practitioners and experts for their best tips for building customer loyalty

Article
5 min read

3 top priorities in banking customer service

Customers expect banks to offer an exemplary digital experience — and retain a human touch. High performers share these traits

Article
13 min read

What is a customer success manager and what do they do?

Does your company have a customer success manager? If not, you’re missing out. Here's how this role can help your organization.

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