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Article
7 min read

How to upsell: Tips and tricks from the pros

A Zendesk sales expert shares the do’s and don’ts of upselling.

Article
15 min read

The 19 sales skills every rep should master for 2024

Sales pros weigh in on the top sales skills you need to find success in the sales industry.

Article
11 min read

Customer acquisition cost formula and tips to improve your CAC

Customer acquisition cost is the amount of money a business spends to gain a new customer. Here’s how to calculate this key metric, plus three ways to improve it.

Article
23 min read

Cold calling scripts: 14 examples, templates, and tips

Cold calling scripts can help you get more leads and reach sales goals. Get tips on how to write effective scripts, and start crafting your own with our free templates that actually work.

Article
10 min read

What is personal selling? Definition and examples

Use personal selling to discover what customers really want and need from your brand, and deliver the most meaningful pitch you can.

Article
5 min read

Gross sales vs. net sales: Key differences explained

Gross sales and net sales are two metrics that offer distinct advantages when it comes to gauging revenue. Yet not many people can tell the difference.

Article
9 min read

6 proven sales techniques that’ll help you turn more leads into customers

Close more deals with these tried-and-true tactics that experienced salespeople use on the daily.

Article
12 min read

7 sales prospecting techniques you need to succeed in 2024

Sales prospecting is as important now as it’s ever been, but to resonate with post-pandemic prospects, you have to update your prospecting strategy.

Article
12 min read

6 closing sales techniques from the pros

Top sales professionals share their best tips, tricks, and techniques to help you close more sales.

Article
18 min read

The ultimate lead nurturing guide for 2024 (strategy & statistics)

Today’s consumers have plenty of options to choose from. Use smart lead nurturing strategies to ensure your brand stands out.

Article
9 min read

Convince and convert: How to make sales calls successful

Whether it’s your first one or your hundredth, sales calls can be challenging. Here's how to win customers over one conversation at a time.

Article
7 min read

How to create a lead management process that works

Use a robust lead management process to boost your business and move qualified leads down the sales funnel.

Article
10 min read

What is customer advocacy? Definition and strategies

Customer advocates can be true partners for your sales and support teams. Here’s how to build a brand advocacy program and foster a loyal customer base.

Article
16 min read

The sales cycle: what is it and what are the 7 main stages?

When you understand the sales cycle, you can experience success more consistently. Learn how to make the most out of yours.

Article
21 min read

10 effective sales pitch presentation examples, templates, and tips

With these helpful examples, you can craft an engaging sales pitch to pack your pipeline with high-quality leads.

Article
15 min read

13 tips for a perfect sales presentation

Solid sales presentations are essential for pitching products and services. Here are 13 tips to arrive…

Article
7 min read

The ultimate guide to customer relationship management

Discover what customer relationship management actually is, why it’s important, how to select the best CRM…

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