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Service Sales prospecting Zendesk triggers Video Zendesk triggers Published April 25, 2013 Last updated April 25, 2013 Sales and support automation Related stories Article | 10 min read Lead vs. prospect vs. sales opportunity: What’s the difference? The terms lead, prospect, and opportunity are often thrown around interchangeably, but they shouldn't be. This guide covers the differences, best practices, and more. Lead Generation Sales Pipeline Article | 15 min read Lead conversion: Examples and effective tips for improvement Take control of your lead conversion process and improve your lead conversion rate with these examples, tips, and tricks. Lead Generation Article | 12 min read How to absolutely nail a sales cadence: Tips and examples A sales cadence is a sequence of different outreach methods with a prospect or lead. Optimize your cadence with these best practices. Sales strategy Article | 18 min read A simple, effective consumer behavior model (with examples) Consumer behavior is an offshoot of behavioral science that sales and marketing orgs use to great effect. Here’s what you need to know. Sales strategy Sales success