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Forrester – 2016 eCommerce Predictions

The key eCommerce trends of 2016 present a now-or-never scenario to retailers. Either respond effectively to them or fall permanently behind.

Join us to learn about these trends from guest speaker Sucharita Mulpuru, VP & Principal Analyst at Forrester Research. We’ll share how retailers can succeed with mobile strategies, and how customer-obsessed B2B organizations can more effectively engage buyers across all key customer touch points.

Top trends we’ll discuss:
● How companies such as Amazon are gaining share
● Digital assistants making a splash
● Buy buttons are too early to be transformational

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