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Forrester on the future of omnichannel commerce

Forrester on the future of omnichannel commerce

Forrester on the future of omnichannel commerce

Omnichannel is one of those buzzwords that doesn’t seem to be losing its buzz anytime soon. More and more companies are prioritizing omnichannel initiatives in order to attract and retain customers—especially amongst today’s growing customer service expectations.

Haven’t quite caught on to the buzz of what omnichannel means yet? According to Forrester, “Omnichannel commerce is the coordination of traditional channels (marketing, selling, and fulfillment) and supporting systems to create a seamless and consistent customer experience.”

In the report below, Forrester identifies and discusses 4 key areas that are crucial for omnichannel success:

  • An enterprise-level, single view of the customer
  • Seamless customer engagement
  • Anywhere, anytime fulfillment
  • Product and pricing parity

Download Forrester’s December 2017 report, “Envisioning The Future Of Omnichannel Commerce”, below to learn more about critical omnichannel capabilities.

Want more on omnichannel? Check out our guide to omnichannel support and learn about the benefits of an omnichannel strategy and solution.

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