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Illuminate NY: A Strategic Approach to Customer Engagement

A new era of customer engagement is upon us.

If that sounds a touch dramatic, that’s ok, because we’re trying to make an important point: The voice of the customer has never been louder. Thanks to social media and the changing dynamics of communication, every one of your customers now has the power to bring you more business—or drive it away.

To talk about it—and what to do about it—we gathered industry leaders from companies like Pinterest, Nine West, Box, Adobe and Chico's for a series of panel discussions. Check out our video replay, and learn how these companies are targeting and employing successful customer engagement strategies to evolve their businesses in this new era. You'll hear about their methods for proactively engaging with customers, providing true multichannel support, and using analytics to drive growth. More importantly, you’ll walk away with actionable advice on building out an engagement model that works for your company.

Panel 1: Customer Engagement Strategy

Panel 2: Getting it Done

Panel 3: Interactive Session


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