Why are customers turning to social media?

It's no secret that social media is an important support channel—more that 34% of consumers head to channels like Facebook or Twitter first to resolve support issues. Yet brands are still falling behind when it comes to responsiveness and quick resolution times. In fact, 73% of people have a negative experience with brands on social.

In this infographic, we take a look at how social media is changing customer expectations and experiences. Read on to see how you match up to other brands in the race for customer satisfaction.

To learn more about how Zendesk can help you connect to customers on social, check out Zendesk Message.

Why are customers turning to social media?

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