Customer Service's Role in Creating Excellent Retail Experiences

Given today’s evolving consumer expectations and the advent of new technologies, customer service is more important than ever. Simply put, customer service directly impacts customer experience and retail companies can’t afford to get it wrong.

IDC conducted a global survey to determine how customer service impacts every retailer’s bottom line. Download “Customer Service’s Role in Creating Excellent Customer Experiences” whitepaper to learn about:
 
● How customer service impacts your business
● Key characteristics of excellent customer service
● Metrics that matter
● Technology & analytics needed

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