Sharing identity to foster customer loyalty

Stronger customer relationships through shared values

Excellent service is a key to earning loyal customers. However, it is only one part of the equation, other forces are at often at play.

The development of an identity that customers wish to share may be one of the best ways for both to stand out from the crowd. This shared identity can create formidable bonds that can help brand weather the ups and downs in customer relationships.

Recently Zendesk worked with economist Tony Hockley, of the London School of Economics & Political Science (LSE), to explore the interplay of loyalty and identity.

The outcome is this research is compiled in an eBook that:

  • Compares relationships between consumers and brands with friendships
  • Explores the value of branded communities
  • The impact of shared identity on customer service and brand perception

Download this eBook for practical advice, examples and simple steps to use shared identity and customer service communities to boost loyalty.

This eBook is the third of a 3 eBook series. If you missed the first 2 eBooks, download them here:
Zendesk & LSE - eBook 1 - Cultivating Customer Loyalty by supporting choice making
Zendesk & LSE - eBook 2 - Fairness in the customer relationship

Complete the form below to read your complete white paper

Please enter your first name
Please enter your last name
Please enter a valid email address
Please enter a valid phone number
Please select your job level
Please select your department

Almost done. Just tell us about the company you keep.

Please enter your company name
Please select number of employees
Please also send me occasional emails about Zendesk products and services. (You can unsubscribe at any time.)
Please select an option

Thanks. Enjoy the read.

Sorry, something went wrong!

Please reload the page and try again, or you can email us directly at support@zendesk.com.

We are sending your request...please wait.