Less equals more when it comes to the relationship between effort and conversion. Contrary to long-held beliefs, the "delight factor" as part of the customer service experience yields less than simply meeting customer needs and valuing your customers' time.
So what makes a great customer service interaction? This 6-minute watch reveals that what customers really want is a quick and easy answer. Companies who offer self-service and/or live chat have been able to prevent customers from having to pick up the phone (more effort for them, more cost to you), and have increased conversion rates by as much as 20 percent.
We all know that delivering an incredible customer experience is key in keeping your customers not just satisfied, but also happy. Knowing where to start can be the trickiest part, but that’s where Annette Franz enters the picture.
Watch this recorded 45-minute webinar, where she shares the 7 steps to customer experience heaven. You’ll not only learn where to start, but who to include in the process, how to handle challenges that pop up along the way, and how to make sure the customer is at the center of every conversation. This webinar is a must-see for customer support and experience professionals at all levels, and you’ll walk away with actionable tips and tricks that can help you start transforming the customer experience at your company today.