It’s no fun encountering a bug in an app when you’re in the midst of a battle or playing around with a snazzy filter. Unfortunately, that can’t always be avoided. App publishers, however, can be better prepared by offering in-app support so users can get help when they need it most.
According to an IDC report commissioned by Zendesk, as end users gravitate to mobile devices, customer service applications follow accordingly. IDC predicts that mobile-based CRM will reach nearly $830 million in 2020. It makes sense that as more customers rely on mobile apps, customer support will reach them in those apps. The reasons for this include the following:
Real-time response to customer requirements
Shift to interactions when, where, and how customers want
Multichannel support that is consistent across channels
Proliferation of mobile devices
Customer engagement through branded mobile applications
In the report, Streamlining Customer Service with In-App Support Solutions, IDC lays out the how providing in-app support allows companies to provide customers with the quick, frictionless support they are increasingly expecting. The report also includes cases studies of how companies like Swiftkey are accomplishing this with Zendesk.
Uncover the true value of your customer support organization with the technology trends that matter most in 2017.
A recent survey by Gatepoint Research finds that 51% of Gatepoint survey respondents stated their leadership team views customer service as a potential competitive advantage. However, uneven service continues to be the main cause of customer frustration.
Download this free report to uncover key trends affecting your customer support organization and learn why:
Raising customer satisfaction scores is what matters most to them
Uneven service continues to be the main cause of customer frustration
Current customer support systems are hard to use and difficult to integrate
At BetterCloud, we know that Zendesk is a powerful tool for tracking, prioritizing, and resolving our support tickets. We wrote a guide to help you develop some creative strategies to leverage Zendesk automations (and other features) so your IT team can provide excellent internal support. Learn how to use:
Triggers to automatically CC the whole IT team if a ticket is high priority
Tags to auto-assign tickets based on form conditions
Macros to save time
Slack channels for updates
Internal notes on a ticket
Problems to link similar incidents and manage them together
The days of businesses providing a single channel of support communication are gone and unlikely to return. Now, it's more likely they'll be trying to strike a balance between what customers are looking for—the warmth of human communication and the speed and efficiency of automated service.
This webinar, based on the findings of a recent survey conducted by Loudhouse and commissioned by Zendesk, illustrates this important and perplexing challenge faced by all companies.
We'll be discussing four key trends that the survey highlighted:
• Multi-channel customers are less patient and expect more than 3 years ago
• Multi-channel use had increased considerably in 3 years, with more
diverse channels available to customers
• Customers are developing distinct expectations for each support channel
• Higher expectations are balanced by a more relaxed approach to sharing
diverse channels available to customers
• Customers personal information—but only if doing so improves service
Billy Hamilton is the founder of Octopus group. His role consists of strategic planning, audience insight and brand development. Billy’s experience ranges from marketing communications to research, strategic planning and business development for B2B brands.
With consumers shopping in more channels than ever, retailers have been forced to evolve. It's all about aligning your business to ensure the shopping journey is as seamless, quick, and hassle-free as possible.
Still, we all know there are going to be issues as consumers transition from mobile devices to in-store experiences to the web—and back again. That's when having the right omnichannel customer service program in place becomes so valuable. Being able to efficiently and effectively serve your customers in the channels they choose will make them happier, breeding loyalty in the long run.
Download this ebook to learn:
How to perform a customer service audit
Steps for executing and delivering an omnichannel strategy
This quarter, our Customer Education team zoomed in on a foundational aspect of Zendesk Support: Groups. This webinar covers the basics of setting up Groups in your Support instance and then explores the benefits of combining Groups with features like Views, SLAs, and more. You’ll learn to use Groups in smarter, more creative ways, and our customer showcase will provide the inspiration you might need to take your workflow to the next level.
If you’re a new Support Admin or a Support admin tasked with optimizing existing workflows, you won’t want to miss this 60-minute session with our team of experts.
2016 has challenged industry leaders to engage customers across all support channels, but the coming year, 2017, has taken a swift turn towards analytics and artificial intelligence (AI) to deliver better support interactions.
Customer service is going digital, and more and more customers expect seamless mobile support. With analytics and AI, support teams can tailor interactions to a customer’s needs and manage workflow and resource allocation. According to Gartner, “By 2018 50% of agent interactions will be influenced by real-time analytics.”
How will leaders in customer service improve customer experience with analytics and AI, and how will investments in these pivotal trends affect prospective employee skill sets and future roles?
Gartner’s key findings include:
Artificial intelligence (AI), a topic of interest for over 20 years, is at last finding rapid uptake as a tool to provide better customer service.
In addition to the power and productivity of AI harnessed for customer service, AI and automation will also disrupt the jobs of over a million customer service agents over the next four years.
Consumer messaging will overtake social media as the point of origin for customer support requests.
The use of virtual customer assistants (VCAs) will jump by 1,000% by 2020.
To learn more about Gartner’s predictions, analysis, and recommendations on using analytics and AI to deliver great support, you can access your complimentary copy of Gartner Predicts 2017: CRM Customer Service and Support.
Gartner Predicts 2017: CRM Customer Service and Support, M. Maoz, J. Davies, J. Sussin, O. Huang, and B. Manusama, N. LeBlanc, J. Robinson, 7 November 2016.
Artificial intelligence and machine learning are game-changing technologies, but they won’t help your business leap forward if you don’t also build customer empathy into your customer process design. According to a recent report* by Gartner, “Through 2020, businesses that deploy CRM technology in such a way that it reflects empathy toward the customer are three times more likely to fend off a digital disrupter.”
While it’s still early days for being able to measure the economic impact of empathy in business, it’s worth noting that companies that have successfully disrupted existing business models did so because of the empathy they felt for customers dealing with inefficient processes and experiences.
The report explains why it will be important for CRM leaders to:
Highlight the potential impact of empathy on existing business models and obtain support from executive leadership to make systems empathetic.
Focus technology and process investment on empathetic improvement.
Use the voice of the customer (VoC) initiative to glean a critical understanding of what will drive customer empathy.
Access your complimentary copy of Gartner’s CRM Applications Will Fail Without Consideration of Customer Empathy (August 2016)
*Gartner, CRM Applications Will Fail Without Consideration of Customer Empathy, Michael Maoz, August 2016
The customer experience is no longer limited to a single interaction. Today, the customer experience is an extended process that spans the lifetime of a customer’s relationship with your business. These relationships can last for the length of one phone call or many years. That’s why making each touchpoint of the customer experience satisfying is an imperative facing organizational leaders.
How do organizations ensure a quality customer experience? It starts with the employees who interact with customers every day. A positive employee experience works hand-in-hand with a satisfying customer experience.
A new research report authored by IDC analyst Mary Wardley discusses the importance of the customer experience, and the impact a good agent experience has on that goal. Wardley also takes a close look at how Just Eat, Medidata Solutions, and NatureBox have effectively utilized tools to support service and contact center agents in the pursuit of delivering a superior customer experience.
According to IDC, “A proactive pursuit of changing the organizational perspective to one based on the precepts of customer experience holds many benefits to the organization.” This report will help organizational leaders foster this change by:
Describing the modern customer environment. Today, customers engage in extended relationships rather than single interactions with organizations, creating the customer experience. Moreover, the channels that facilitate communication between customers and organizations are evolving and proliferating.
Detailing the top three important factors in achieving customer support, from both the customer and support agent perspectives.
Analyzing the agent experience and its relationship with satisfying support. IDC explains what leaders need to do to improve agents’ efficiency and retention, a company-wide effort.
Explaining the key role integrated internal systems, namely software, plays in a satisfying customer experience.
The key eCommerce trends of 2016 present a now-or-never scenario to retailers. Either respond effectively to them or fall permanently behind.
Join us to learn about these trends from guest speaker Sucharita Mulpuru, VP & Principal Analyst at Forrester Research. We’ll share how retailers can succeed with mobile strategies, and how customer-obsessed B2B organizations can more effectively engage buyers across all key customer touch points.
Top trends we’ll discuss:
● How companies such as Amazon are gaining share
● Digital assistants making a splash
● Buy buttons are too early to be transformational