In-App Messaging Means Stronger Engagement
What is in-app messaging?
In-app messaging is a notification, offer, message or survey that users see while they are in a mobile app. In-app notifications can take the form of pop-ups, interstitials, banner notifications and more. It lets you engage smoothly with your users and customers at the moment when they are most likely to respond. By sending them in-app notifications, you reach out to them when they are most interested in your content.
Outbound is now a member of the Zendesk family. Together with Zendesk Connect we can now make customer relationships better with proactive messaging allowing businesses to engage customers via multiple messaging platforms.
Engagement now and later
Enjoy the benefits
- Targeted marketing – Mobile app messaging lets you use users’ preferences and behavior to send them highly personalized notifications.
- Stronger commitment – Active, engaged customers are less likely to uninstall your app.
- Greater reach – Your in-app notifications and messaging go only to users you know, and who know you.
The right time
Your app developers can provide mock-ups that will show you how your notifications and messages will look and function in the app when your users see them. They can also specify length of message, use of images, possibility of two-way communication and alert sounds.Flip on in-app messaging and watch engagement spike.
We have more to say about this. Have a look below.
There are many ways to learn from and engage with your customers through in-app messaging. Keep reading to find out more!