Google Analytics is one of the most useful tools available for those in the customer service industry. What makes it even more amazing is that it is totally free! With Google Analytics, you can simultaneously increase the amount of data that you are able to capture, while also tracking where your customers are coming from and going to afterwards. You can even track what links they are clicking! Of course, this naturally means that Google Analytics and Zendesk are a match made in metrics heaven.
The latest tip of the week show you how to use Google Analytics to track metrics such as whether your page views are from new or returning users, mobile site visits, how many interactions your customers had with your site, which browser/operating systems are being used to access your site, and more.
Learn more about Zendesk and Google Analytics