Citizen Engagement Strategies for Local Governments

Citizens are not customers. While the “customer is always right” attitude may prevail in the private sector, this mentality does not and should not transfer to the public sector. The relationship between local government and citizens requires more open dialogue to create a thriving and robust community.

This piece outlines actionable strategies to implement as part of local governments' citizen engagement strategy. You'll learn:

Obstacles in encouraging citizen engagement
How to broaden citizen engagement
Opportunities for local government in a “new normal”

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Key learnings from this eBook

The benefits in fostering citizen engagement

With so many areas of development, it’s increasingly important that the local government provides a return on investment.

Quick wins for citizen engagement strategies

We review common ways local governments can audit and improve their citizen communication.

How technology can help boost citizen engagement

How the “new normal” creates opportunities to expand into virtual engagement and add voices to the conversation.