Multichannel Support: Why should companies care? - Asia Pacific

Available On-Demand

About

To build a loyal customer base, it is just as important to meet their demands in the product as it is in customer support. But as technology changes, so do the ways in which customers prefer to interact with companies. A sizable 83% of survey respondents agree that they expect more from customer service than ever before. Customer support organizations who adapt quickly serve the best chance of surviving the competition and boosting sales.

Join Mary Wardley, IDC analyst and the author of Streamlining Customer Service with In-App Support Solutions, and Manish Kalra, Director of Product Marketing at Zendesk, as they lead a conversation about the current state of customer expectations and offer the best strategy to meet those challenges.

This 30 minute webinar will cover:
• Customer expectations of modern customer support
• Understanding the depth of customer support challenges
• How to optimize your systems and common roadblocks to be aware of
• Benchmarks for measuring success

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Mary Wardley

Mary Wardley joined IDC in 1988 and currently manages IDC's CRM and Enterprise Applications programs. As vice president of the CRM Applications Software program, her primary responsibility is delivering leading qualitative and quantitative market sizing and analysis of the CRM software segments. This research in connection with IDC’s Software Research group provides the most comprehensive look at the evolving CRM and enterprise applications market available.