July 5, 2011

Infographic: Customer Experience Is More Important Than Advertising

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Zendesk Nation

Even if Don Draper himself fleshed out your latest ad campaign, nothing can replace the incredible value of providing customers with the best possible customer experience. Think about it, if you went the fanciest restaurant in town and everyone treated you poorly, would you go back?

With peer-to-peer reviews carrying even more weight thanks to the power of Facebook, Twitter, and the barrage of other social media channels rising in popularity at breakneck speed, it’s never been more important to invest in customer service. Because, hey, bad news travels fast. It’s one of the reasons why we recently introduced our Customer Satisfaction Ratings feature, so organizations have a proper tool for measuring how happy their customers are with their customer support (and taking the appropriate corrective actions ASAP when required).

Still unconvinced? The infographic below might change your mind:

Importance of Customer Experience

Image originally posted on Zengage, The Zendesk Blog

http://www.zendesk.com Tiffany, Zengage Editor

Woops! Good question…and good catch. All fixed up now; we meant State Farm
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Jason Vance

Who is Start Farm?
http://twitter.com/coconect Coconect

Hey Tiffany (and Zendesk), tx for sharing the infographics! There’s some error in your codes though, the quotes in your code is incorrect (according to my CTO), so it won’t show after we pasted it in our blog. Here’s the right one. Hope it helps your readers . Have a great weekend ahead!
Image originally posted on Zengage, The Zendesk Blog
http://twitter.com/JLWatsonConsult Jim Watson

Hi Tiffany,

Thanks for sharing these stats & images – they tell a story far better than words!

As for your title, I couldn’t agree more. Advertising is soooo much of an interruption.

Treat me well, and I’ll come back for more.
Interrupt me, and I’ll try to avoid you in the future.

Best regards,

Jim WatsonJL Watson Consultinghttp://bit.ly/efrxOg
http://www.zendesk.com Tiffany, Zengage Editor

Thank you SO much for catching that! Try this: Image originally posted on Zengage, The Zendesk Blog Look Ok to you?
Pavlos Semertzidis

This is SOO True! Good job Tiffany for the article and research you’ve made.
Pingback: How important is Customer Experience (Infographics) | Total Customer Experience Lab
http://twitter.com/TheTomFromYT Tom

Couldn’t agree more!
Anonymous

Love this. My business is very small and hasn’t spent a lot on advertising, but I do everything I can to provide a good customer experience to each customer.
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http://www.zendesk.com Tiffany, Zengage Editor

And that goes a long, long way!
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http://twitter.com/stevenelarchive steven el

the graphic illustration helps!
http://twitter.com/stevenelarchive steven el

the graphic illustration helps!
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Dgadsden

Well said Tiffany. Working in Academia is very similar only we have different words. Our is rentention. Thanks for the eye-opener.

Keep up the good work.

Deria Gadsden
Assistant Registrar
Washington Adventist University
Dgadsden

Well said Tiffany. Working in Academia is very similar only we have different words. Our is rentention. Thanks for the eye-opener.

Keep up the good work.

Deria Gadsden
Assistant Registrar
Washington Adventist University
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http://twitter.com/brandconsultant Marcus Osborne

Great graphics but it begs the question, if only 4% of Americans believe what they read in ads, why are American businesses spending US$400 billion on advertising?

By the way I have used this image in my Blog and realised I haven’t given you a credit. I will rectify that now!
http://twitter.com/christocarroll Chris Carroll

Awesome post. The experience the client has after the transaction is whats most important. People are about 70% of the way through their buying process before they end up connecting with a salesperson. They are much more likely to find negative feedback before deciding than ever before.

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