The good, the bad, and the ugly: the impact of customer service

In the customer service report we published last week, Dimensional Research provides the fascinating results of its survey designed to answer the question: “What exactly is the long-term impact of ‘good customer service’?”

No one working in customer service will be surprised that the research reveals that good service really does matter—and that bad service can harm your business. But you may be surprised by just how much it matters and how long the effect lasts.

Our latest infographic highlights some of the findings, finally getting to the good, the bad, and the ugly truths of how consumers—and their future spending—are influenced by the customer service they experience.

See the data behind the drawings in our report on customer lifetime value and customer service


The good, the bad, and the ugly: the impact of customer service

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<img title=”The good, the bad, and the ugly: the impact of customer service” alt=”The good, the bad, and the ugly: the impact of customer service” src=”http://zd-assets.s3.amazonaws.com/images/blog-photos-new/customer_service_lifetime_value.jpg” width=”615″ />
<pre><em>Image originally posted on <a href=”http://www.zendesk.com/blog/impact-of-good-customer-service-2013″>Zengage, The Zendesk Blog</a></em>[/html]