Zendesk is a fantastic customer support tool, but in order to use it you first need customers. For that, many of our customers use a customer relationship management (CRM) tool, which they integrate with Zendesk to help keep sales and support on the same page.
What is a CRM?
CRM software is used predominantly by sales and marketing divisions to keep track of interested parties’ details and follow-up with them periodically. (The exact functionality varies by vendor and use case.) CRMs are a must for any company that calls on customers, because they help provide insight on the sales cycle.
Zendesk’s tool of choice, and perhaps the best known in the industry, is Salesforce.com. But there are many other available solutions that integrate with Zendesk, including:
- HighRise (by 37signals)
Starting this week, we’re featuring a different CRM integration each month until we run out of CRMs. So check back periodically to get information or click the “CRM” tag at the bottom of each post.