Infographic: loyalty rewards

Loyalty rewards has something of a double meaning. Most people think of it as a marketing tool that encourages people to become repeat customers. This usually takes the form of punch cards for an eventual free cup of coffee at a cafe or or a point system that leads to free or discounted airline miles, food, or hotel rooms.

But another way to look at this is from the perspective of the brand: what are the benefits it reaps for inspiring the loyalty of its customers? And what does it take to inspire that loyalty? Rewards certainly help, but it’s more important to focus on things like providing a great product or service, and being known for having top-notch customer service.

As our latest infographic shows, customer loyalty is very important. 78% of loyal customers help spread the word about your brand, and 54% won’t even consider switching to a competitor.

Learn more about how Zendesk can help you build a better relationship with your customers


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  • http://twitter.com/haroldlgardner Harold Gardner

     Really interesting so see what causes folks to choose a brand and stay loyal. 

  • http://twitter.com/iris__k Iris van de Kieft

    Can you tell us more about the participants in this survey? How many, who were they?

  • http://www.zendesk.com/ Zengage Editor

    Hi Iris. The survey results came from  consumer market research conducted by customer experience analytics firm ClickFox.