What's Inside

This e-book is designed to help startups set up their Zendesk products, which are included for free with the Zendesk for Startups Program. We recommend using this alongside courses in the Zendesk CX Academy.

There are four primary product sections: Support, Guide, Explore, and Sell, and a ton of practical tips and guidance. Feel free to use the contents links to the right or follow through from the beginning!

Quick Links

Support: “What customers need”

Guide: “What customers want”

Explore: “What your leaders want”

Sell: “What prospects expect”

Start off with the right CX/CRM tools.

Starting a company is an impressive endeavor. One that’s a mixture of passion, determination, and often a lack of sleep. Frequently, there seem to be more questions than answers, especially when it comes to growth and momentum. When just starting out, founders and business leaders alike often don't think of scale, volume, and agility - but the reality is, you must and do so quickly if you want to build a lasting brand. For any Startup, picking the right mix of tools from the start is key for saving time and energy while building an incredible product/ service that appeals to customers. These will be the fundamental applications that power your business, and customer service tools like Zendesk should be considered in that mix. The choices and investments you make early on will eventually determine your success and overall customer experience (CX). We decided to study startups, including some who went on to become unicorns. For our Startups CX Benchmark Report 2020, we examined over 4,000 startups and found that fast-growing startups invested in customer support tools early. We’re passionate about startups because we once were one ourselves. The Zendesk for Startups Program demonstrates that dedication, and we’ve put together the right set of tools, including this e-book and the CX Academy, to meet you where you’re at and help take you where you want to go. Our products scale with your business and your CX needs.