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Research and trends

The way we work is always changing—and so are customer expectations. Ditch the buzzwords and industry jargon and get back to the foundation of customer service. Check out the latest technology and trends that are creating better customer experiences.


What is customer care? Definition, importance & tips

Investing in customer care can build lasting brand loyalty and boost customer satisfaction.

Latest stories

Article
6 min read

What is technical debt and how to manage it effectively

What is technical debt? Technical debt refers to the future cost of reworking code as a…

Article
10 min read

Knowledge-centred service (KCS): A guide to smarter support

Knowledge-centred service is a methodology where knowledge is continuously created and updated as part of resolving customer interactions. This knowledge management process improves customer service and organizational productivity.

Guides and ebooks
16 min read

How to write a sales email: 6 winning examples

Write, send, and refine the perfect sales email.

Article
9 min read

8 knowledge base article templates that work

The key to success is finding the right mix of knowledge base article templates for your target audience. Use our templates to get a head start.

Join 2,000 service leaders at Zendesk Relate 2026

Over three days, you’ll hear from headliner Ali Wong, Emmy-winning comedian known for her witty, authentic storytelling, alongside leaders from Levi’s, ASOS, Canva, Supercell and more. Relate is where service leaders connect, learn and discover new resolutions.

Article
7 min read

Workflow automation: What it is, benefits, and examples

What is workflow automation? Workflow automation accelerates traditional workflows, replacing manual effort with the automation of…

Article
6 min read

What is quality assurance (QA)? a complete guide

Quality assurance can reduce customer churn, identify opportunities to improve team performance, and cut operational costs. Increase confidence in your QA process with our guide.

Guides and ebooks
6 min read

Zendesk AI Effect: Real Brands, Real Results, Outsized Impact

The best brands aren’t just adopting AI—they’re using it to deliver faster service, increase efficiency, and…

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