Customer experience: strategies, importance, and examples
Learn what customer experience is and why it’s so important for your business. We also provide tips and examples for how to improve your CX strategy.
Service
How CX is critical for the new digital world of financial services
The adoption of mobile over the last 20 years has dramatically changed the face of financial…
How to embrace new behaviors in 2021
2020 brought on a seismic shift in consumer trends, but many industries are adapting.
How online retailers are transforming the customer experience with conversational commerce
For e-commerce businesses, conversational messaging provides unparalleled opportunities to improve the customer experience—and sell more goods and services in the process
Feedback form examples, templates, and how to write your own
Use these customer feedback form tips to help you hear more from your customers and improve your CX.
Sales
10 sales pitch examples that work (and tips for writing your own)
Craft an engaging sales pitch to pack your pipeline with high-quality leads.
What is SPIN selling? Stages, questions & examples
The SPIN selling methodology gives sales professionals a framework for asking the right questions to help them close more deals.
12 Positioning Statement Examples and how to write your own (free template)
Align your marketing and sales messaging with a clear positioning statement. Get inspiration for writing your own with these 10 examples.
What is a CRM Process? 5 Key Steps
The CRM tool itself is what provides the data and functionalities your team needs to execute this strategy—and ultimately turn leads into customers
Guides, research and more
Meeting the advanced challenges of modern retail CX
The retail industry is undergoing a massive shift. Customers are demanding top-of-the-range digital and in-store experiences…
2021 Gartner Magic Quadrant for the CRM Customer Engagement Center
Get your complimentary copy of the 2021 Gartner Magic Quadrant to learn why Zendesk is recognised as a Leader.
18 essential customer service metrics to measure in 2021
From customer satisfaction to resolution time, these are the key customer service metrics that measure performance and drive revenue.
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Latest stories
What is a sales budget? Use, example, and purpose
Create a sales budget to generate achievable sales goals for your team.
A guide to issue trackers (+3 best issue tracking software)
An issue tracker is the all-in-one solution for streamlining your customer service experience.
How to start a virtual call centre that provides excellent customer service
Learn the best way to set up and manage a remote customer service team.
What is run rate? ARR definition, formula, and examples
Sales forecasting has a good deal in common with weather forecasting, particularly in the sense that the further one projects into the future, the less reliable the predictions become.
The ultimate guide to a successful discovery call
A discovery call is your first chance to wow your prospects. Leave a strong first impression by prepping for this initial phone conversation.
A 2022 guide to live chat support
Learn best practices for live chat support, how it can help you provide better customer experience, and why it's a valuable customer service tool
8 great FAQ page examples and how to create your own
An FAQ page should be part of your team’s investment in customer self-service. Get inspired to create your own with these FAQ page examples from well-known brands.
How to track consumer behavior (and why you should)
Track consumer behavior and leverage that data to create better, more personalized customer experiences.