Customer experience: strategies, importance, and examples
| 15 min read

Customer experience: strategies, importance, and examples

Learn what customer experience is and why it’s so important for your business. We also provide tips and examples for how to improve your CX strategy.

Customer support

CX Trends 2023: Immersive CX marks the dawn of a new era in service
| 3 min read

CX Trends 2023: Immersive CX marks the dawn of a new era in service

Despite economic turbulence and rising customer expectations, companies remain optimistic about the future. That hope is grounded in plans to invest in immersive CX, which is being driven by five distinct trends.

Why CX Champions must continue raising the bar on excellent customer service
| 4 min read

Why CX Champions must continue raising the bar on excellent customer service

You’ve built a powerful support organisation, a feat worth celebrating. But now what? Learn what other CX Champions are doing to continue providing innovative service.

Rising to the top — these CX leaders are up for solving complex service challenges
| 4 min read

Rising to the top — these CX leaders are up for solving complex service challenges

Trying to find the right balance between human agents and AI? Customer data split across systems and apps? Struggling to hire and retain support talent? You may be a CX Riser.

How CX is critical for the new digital world of financial services
| 5 min read

How CX is critical for the new digital world of financial services

The adoption of mobile over the last 20 years has dramatically changed the face of financial…

Sales

10 sales pitch examples that work (and tips for writing your own)
| 23 min read

10 sales pitch examples that work (and tips for writing your own)

Craft an engaging sales pitch to pack your pipeline with high-quality leads.

What is SPIN selling? Stages, questions & examples
| 10 min read

What is SPIN selling? Stages, questions & examples

The SPIN selling methodology gives sales professionals a framework for asking the right questions to help them close more deals.

12 Positioning Statement Examples and how to write your own (free template)
| 10 min read

12 Positioning Statement Examples and how to write your own (free template)

Align your marketing and sales messaging with a clear positioning statement. Get inspiration for writing your own with these 10 examples.

What is a CRM Process? 5 Key Steps
| 8 min read

What is a CRM Process? 5 Key Steps

The CRM tool itself is what provides the data and functionalities your team needs to execute this strategy—and ultimately turn leads into customers

Guides, research and more

The playbook for controlling costs with AI
Guides and ebooks | 1 min read

The playbook for controlling costs with AI

Boost your productivity. Future-proof experiences. All without compromise. Find out how AI is the best investment and a critical strategy for controlling costs.

Meeting the advanced challenges of modern retail CX
Guides and ebooks | 1 min read

Meeting the advanced challenges of modern retail CX

The retail industry is undergoing a massive shift. Customers are demanding top-of-the-range digital and in-store experiences…

2021 Gartner Magic Quadrant for the CRM Customer Engagement Center
White Paper | 2 min read

2021 Gartner Magic Quadrant for the CRM Customer Engagement Center

Get your complimentary copy of the 2021 Gartner Magic Quadrant to learn why Zendesk is recognised as a Leader.

Popular guides

Want to dive deeper? Choose a topic.

Latest stories

What every SMB retailer should put on their wish list

What every SMB retailer should put on their wish list

In the small-business retail ecosystem, a great customer experience is the gift that keeps on giving.

Good-enough service isn’t good enough: Three strategies to remain competitive

Good-enough service isn’t good enough: Three strategies to remain competitive

The 2022 CX Accelerator report results are in. Discover how great customer experiences set teams up to thrive in an ever-changing market.

Early on the path to CX success? Here’s why the up-front investment is worth it

Early on the path to CX success? Here’s why the up-front investment is worth it

Customer service agents overwhelmed? No visibility into real-time data? Weak personalised service? You may be a CX Starter.

Emerging into CX leadership — steps to take now to avoid costly fixes down the road

Emerging into CX leadership — steps to take now to avoid costly fixes down the road

Still figuring out how and where to use AI in Support? Struggling to turn customer data into meaningful change? Are agent training programs less than ideal? You may be a CX Emerger.

What is a sales budget? Use, example, and purpose

What is a sales budget? Use, example, and purpose

Create a sales budget to generate achievable sales goals for your team.

A guide to issue trackers (+3 best issue tracking software)

A guide to issue trackers (+3 best issue tracking software)

An issue tracker is the all-in-one solution for streamlining your customer service experience.

How to start a virtual call centre that provides excellent customer service

How to start a virtual call centre that provides excellent customer service

Learn the best way to set up and manage a remote customer service team.

What is run rate? ARR definition, formula, and examples

What is run rate? ARR definition, formula, and examples

Sales forecasting has a good deal in common with weather forecasting, particularly in the sense that the further one projects into the future, the less reliable the predictions become.