Customer experience: strategies, importance, and examples
Learn what customer experience is and why it’s so important for your business. We also provide tips and examples for how to improve your CX strategy.
Service
How CX is critical for the new digital world of financial services
The adoption of mobile over the last 20 years has dramatically changed the face of financial…
How to embrace new behaviors in 2021
2020 brought on a seismic shift in consumer trends, but many industries are adapting.
How online retailers are transforming the customer experience with conversational commerce
For e-commerce businesses, conversational messaging provides unparalleled opportunities to improve the customer experience—and sell more goods and services in the process
Feedback form examples, templates, and how to write your own
Use these customer feedback form tips to help you hear more from your customers and improve your CX.
Sales
10 sales pitch examples that work (and tips for writing your own)
Craft an engaging sales pitch to pack your pipeline with high-quality leads.
What is SPIN selling? Stages, questions & examples
The SPIN selling methodology gives sales professionals a framework for asking the right questions to help them close more deals.
12 Positioning Statement Examples and how to write your own (free template)
Align your marketing and sales messaging with a clear positioning statement. Get inspiration for writing your own with these 10 examples.
What is a CRM Process? 5 Key Steps
The CRM tool itself is what provides the data and functionalities your team needs to execute this strategy—and ultimately turn leads into customers
Guides, research, and more
Meeting the advanced challenges of modern retail CX
The retail industry is undergoing a massive shift. Customers are demanding top-of-the-range digital and in-store experiences…
2021 Gartner Magic Quadrant for the CRM Customer Engagement Center
Get your complimentary copy of the 2021 Gartner Magic Quadrant to learn why Zendesk is recognised as a Leader.
18 essential customer service metrics to measure in 2021
From customer satisfaction to resolution time, these are the key customer service metrics that measure performance and drive revenue.
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Latest stories
The new face of user groups — and three reasons to consider joining
User groups offer an excellent way to build your professional profile, grow your network and further develop your leadership skills. Learn more about new user groups launching at Zendesk.
We’re placing some bets on the future of customer experience
Join us at Relate to hear our five big bets on what the customer experience will look like by 2030.
2022: The year of customer service-led growth
While leaders navigate a constantly changing reality, they must keep thinking about how to drive their…
What is Customer Satisfaction? (And how to achieve it)
Learn the secrets to achieving, measuring and improving customer satisfaction to drive your business.
What’s a BPO call centre and what does it do?
If your business doesn’t have the bandwidth to adequately handle all your inbound and outbound calls, you may want to consider outsourcing. Read on to learn how a BPO call centre can step in
Good customer service: 10 ways to deliver great customer service
What is good customer service? Be nice. Be quick. Be thorough. Your customers will thank you. And so will sales, marketing and the rest of your company.
30 customer success interview questions you should ask every candidate
To build the team of your dreams, ask these customer success interview questions.
Inbound vs outbound call centres: What’s the difference?
Learn what makes an inbound call centre and outbound call centre different, and how they can benefit your business