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Research and trends

The way we work is always changing—and so are customer expectations. Ditch the buzzwords and industry jargon and get back to the foundation of customer service. Check out the latest technology and trends that are creating better customer experiences.


What is customer care? Definition, importance & tips

Investing in customer care can build lasting brand loyalty and boost customer satisfaction.

Latest stories

Guides and ebooks
16 min read

How to write a sales email: 6 winning examples

Write, send, and refine the perfect sales email.

Article
9 min read

8 knowledge base article templates that work

The key to success is finding the right mix of knowledge base article templates for your target audience. Use our templates to get a head start.

Article
7 min read

Workflow automation: What it is, benefits, and examples

What is workflow automation? Workflow automation accelerates traditional workflows, replacing manual effort with the automation of…

Article
6 min read

What is quality assurance (QA)? a complete guide

Quality assurance can reduce customer churn, identify opportunities to improve team performance, and cut operational costs. Increase confidence in your QA process with our guide.

Discover AI innovations shaping service at Zendesk AI Summit

Join us for our biggest digital event of the year. Hear from LinkedIn co-founder Reid Hoffman, be the first to see new AI innovations and choose sessions tailored to your role. Plus, get your AI questions answered by experts during the live Q&A. Watch now.

Guides and ebooks
6 min read

Zendesk AI Effect: Real Brands, Real Results, Outsized Impact

The best brands aren’t just adopting AI—they’re using it to deliver faster service, increase efficiency, and…

White Paper
3 min read

The New IT Playbook: Transforming IT Service with AI

IT leaders are no longer just troubleshooting systems. They’re building the blueprint for how work gets…

3 min read

CX Trends 2023: Immersive CX marks the dawn of a new era in service

Despite economic turbulence and rising customer expectations, companies remain optimistic about the future. That hope is grounded in plans to invest in immersive CX, which is being driven by five distinct trends.

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