Research and trends
The way we work is always changing—and so are customer expectations. Ditch the buzzwords and industry jargon and get back to the foundation of customer service. Check out the latest technology and trends that are creating better customer experiences.
What is customer care? Definition, importance & tips
Investing in customer care can build lasting brand loyalty and boost customer satisfaction.
Latest stories
Guides and ebooks
16 min read
How to write a sales email: 6 winning examples
Write, send, and refine the perfect sales email.
Article
9 min read
8 knowledge base article templates that work
The key to success is finding the right mix of knowledge base article templates for your target audience. Use our templates to get a head start.
Article
7 min read
Workflow automation: What it is, benefits, and examples
What is workflow automation? Workflow automation accelerates traditional workflows, replacing manual effort with the automation of…
Article
6 min read
What is quality assurance (QA)? a complete guide
Quality assurance can reduce customer churn, identify opportunities to improve team performance, and cut operational costs. Increase confidence in your QA process with our guide.
Join 2,000 service leaders at Zendesk Relate 2026
Over three days, you’ll hear from headliner Ali Wong, Emmy-winning comedian known for her witty, authentic storytelling, alongside leaders from Levi’s, ASOS, Canva, Supercell and more. Relate is where service leaders connect, learn and discover new resolutions.
Guides and ebooks
6 min read
Zendesk AI Effect: Real Brands, Real Results, Outsized Impact
The best brands aren’t just adopting AI—they’re using it to deliver faster service, increase efficiency, and…
White Paper
3 min read
The New IT Playbook: Transforming IT Service with AI
IT leaders are no longer just troubleshooting systems. They’re building the blueprint for how work gets…
3 min read
CX Trends 2023: Immersive CX marks the dawn of a new era in service
Despite economic turbulence and rising customer expectations, companies remain optimistic about the future. That hope is grounded in plans to invest in immersive CX, which is being driven by five distinct trends.
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