Best practices

Article
18 min read

What is a go-to-market (GTM) strategy? How to build one in 11 steps

Learn how to use a go-to-market strategy to turn your product concepts into tangible offerings—without chaos or confusion.

Article
5 min read

AI call centre: How voice and digital channels are changing CX

Implementing AI call centre solutions helps businesses increase customer satisfaction, boost team productivity, and scale operations.

Article
6 min read

What is technical debt and how to manage it effectively

What is technical debt? Technical debt refers to the future cost of reworking code as a…

Article
10 min read

Knowledge-centred service (KCS): A guide to smarter support

Knowledge-centred service is a methodology where knowledge is continuously created and updated as part of resolving customer interactions. This knowledge management process improves customer service and organizational productivity.

Join 2,000 service leaders at Zendesk Relate 2026

Over three days, you’ll hear from headliner Ali Wong, Emmy-winning comedian known for her witty, authentic storytelling, alongside leaders from Levi’s, ASOS, Canva, Supercell and more. Relate is where service leaders connect, learn and discover new resolutions.

4 min read

17 ways to improve call centre customer satisfaction

Making connections more personal is just one way to improve call centre customer satisfaction. Get our top tips.

27 min read

88 free call centre scripts to boost your customer satisfaction

Leverage our call centre scripts and customisable template to help agents deliver consistent and excellent customer service experiences.

4 types of CRM & how to choose the right one

There are four types of CRM systems—operational, analytical, collaborative, and strategic—designed to support sales teams that can drive better customer experiences.