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Best practices

Latest stories

15 min read

Customer experience: strategies, importance and examples

Customers have come to expect more out of companies, but who can blame them? We’ve all…

Best practicesClient loyaltyCustomer expectationsCustomer experienceCustomer retention

19 min read

Good customer service: 10 ways to deliver great customer service

What is good customer service? Be nice. Be quick. Be thorough. Your customers will thank you. And so will sales, marketing and the rest of your company.

Best practices

10 min read

12 Positioning Statement Examples and how to write your own (free template)

Align your marketing and sales messaging with a clear positioning statement. Get inspiration for writing your own with these 10 examples.

Best practicesSales strategy

12 min read

30 customer success interview questions you should ask every candidate

To build the team of your dreams, ask these customer success interview questions.

Best practices

5 min read

Inbound vs outbound call centres: What's the difference?

Learn what makes an inbound call centre and outbound call centre different, and how they can benefit your business

Best practices

10 min read

6 tips for improving your business's customer focus

Improving your customer focus starts by deepening your understanding of what customer focus means and building an effective customer focus strategy

Best practices

13 min read

11 of the best customer loyalty programs (and how they work)

Loyalty programs, if executed well and with the customer at the centre, can help you retain your existing customers and build brand loyalty

Best practicesClient loyalty

8 min read

What is a CRM Process? 5 Key Steps

The CRM tool itself is what provides the data and functionalities your team needs to execute this strategy—and ultimately turn leads into customers

Best practicesCRMSales Pipeline

23 min read

10 sales pitch examples that work (and tips for writing your own)

Craft an engaging sales pitch to pack your pipeline with high-quality leads.

Best practicesSales successTools and mediaTools and templates

9 min read

What is a customer success manager? Responsibilities and job description

Does your company have a customer success manager? If not, you’re missing out. Here's how this role can help your organisation.

Best practicesCustomer retention

White Paper
8 min read

6 Tips for Building A Thriving Help Centre

Learn how to build an engaging and thriving help centre. Increase customer satisfaction, reduce costs and grow your business community by improving your help centre with these steps

Best practicesHelp centre

5 min read

5 ways a customer interaction can improve your business

“No plan survives first contact with the enemy.” Similarly, few businesses can survive the first contact…

Best practices

5 min read

What is a sales CRM?

When most people refer to a CRM (customer relationship management) they’re referring to software or a…

Best practices

5 min read

10 customer experience KPIs for 2021 and beyond

It can be easy to feel overwhelmed by the number of customer experience KPIs. Learn how to identify the ones most important to your company.

Best practicesCustomer experience

10 min read

Understanding the difference between WhatsApp and WhatsApp Business

WhatsApp is the most popular chat app in the world and the top messaging app used by companies. Here's your complete guide to WhatsApp Business.

Best practicesChat and messagingCustomer support social media

10 min read

Why customer service training matters: a guide to better service

Customer service training is the training customer service agents learn to improve performance and increase customer satisfaction.

Best practices

14 min read

Customer support: Definition, skills, importance, and tips

Customer support teams help customers who are having trouble with a product or service. Troubleshooting is just one part of the job.

Best practices

15 min read

The business impact of customer service on customer lifetime value

Irritating issues affect customers daily. In every industry, a customer will inevitably contact customer service to…

Analyst reportsBest practices

6 min read

10 help desk metrics for service desks and internal help desks

It can be hard to identify the help desk metrics or service desk metrics that really matter for your organization, but these 10 are a good place to start.

Best practices

11 min read

Millennials vs. Gen Z: How their customer service expectations compare

Millennials and Zoomers will soon become the two largest consumer groups in the country. Companies hoping to earn their brand loyalty should study their differing customer experience expectations and preferences.

Best practicesClient loyaltyCustomer expectations

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