5 min read

What is a sales CRM?

When most people refer to a CRM (customer relationship management) they’re referring to software or a…

5 min read

10 customer experience KPIs for 2021 and beyond

It can be easy to feel overwhelmed by the number of customer experience KPIs. Learn how to identify the ones most important to your company.

10 min read

The ultimate guide to WhatsApp Business

WhatsApp is the most popular chat app in the world and the top messaging app used by companies. Here's your complete guide to WhatsApp Business.

10 min read

Why customer service training matters: a guide to better service

Customer service training is the training customer service agents learn to improve performance and increase customer satisfaction.

Join 2,000 service leaders at Zendesk Relate 2026

Over three days, you’ll hear from headliner Ali Wong, Emmy-winning comedian known for her witty, authentic storytelling, alongside leaders from Levi’s, ASOS, Canva, Supercell and more. Relate is where service leaders connect, learn and discover new resolutions.

14 min read

Customer support: Definition, skills, importance, and tips

Customer support teams help customers who are having trouble with a product or service. Troubleshooting is just one part of the job.

Guides and ebooks
6 min read

18 essential customer service metrics to measure in 2021

From customer satisfaction to resolution time, these are the key customer service metrics that measure performance and drive revenue.

15 min read

The business impact of customer service on customer lifetime value

Irritating issues affect customers daily. In every industry, a customer will inevitably contact customer service to…

10 min read

17 help desk and service desk metrics to measure support performance

People have grown to expect instant answers from support teams, or at least the freedom to…

11 min read

Millennials vs. Gen Z: How their customer service expectations compare

Millennials and Zoomers will soon become the two largest consumer groups in the country. Companies hoping to earn their brand loyalty should study their differing customer experience expectations and preferences.

10 min read

What is SPIN selling? Stages, questions & examples

The SPIN selling methodology gives sales professionals a framework for asking the right questions to help them close more deals.

11 min read

Providing great social media customer service

What is social media customer service? Social media customer service is offering support through social channels,…

Guides and ebooks
4 min read

How to structure your customer service department

What does a successful customer support team look and feel like? How can companies deliver good…

11 min read

How to start a call center (without breaking the bank

What is a call center? Defined, it's a team of customer service agents that responds to incoming calls about customer issues. Here's how to start one.

11 min read

5 examples of bad customer service (and how to be great instead)

Bad customer service is what happens when a company fails to meet customer expectations. Get tips for your team to avoid creating poor customer experiences.

9 min read

16 crucial customer service objectives for 2026

Customer service objectives align agents with department goals to provide the best service. Create effective objectives with advice from industry leaders.

9 min read

The best knowledge management system examples, types, and tools

Here are our favorite knowledge management examples and perhaps the kind of knowledge base your company will want to develop

14 min read

Customer data management: 8 ways to manage and protect your customer data

Managing customer data is a hot topic. According to one report, consumer data is now the…