Client loyalty

Customer experience: strategies, importance and examples

Customers have come to expect more out of companies, but who can blame them? We’ve all…

Latest stories

11 of the best customer loyalty programs (and how they work)

11 of the best customer loyalty programs (and how they work)

Loyalty programs, if executed well and with the customer at the centre, can help you retain your existing customers and build brand loyalty

Millennials vs. Gen Z: How their customer service expectations compare

Millennials vs. Gen Z: How their customer service expectations compare

Millennials and Zoomers will soon become the two largest consumer groups in the country. Companies hoping to earn their brand loyalty should study their differing customer experience expectations and preferences.

5 examples of bad customer service (and how to be great instead)

5 examples of bad customer service (and how to be great instead)

Bad customer service is what happens when a company fails to meet customer expectations. Get tips for your team to avoid creating poor customer experiences.