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11 min read

What is customer retention? 11 examples and strategies to retain customers

Businesses work hard to attract customers through a mix of marketing, social media and brand strategies.…

Best practicesCustomer retention

8 min read

Feedback form examples, templates, and how to write your own

Use these customer feedback form tips to help you hear more from your customers and improve your CX.

Best practicesCustomer feedbackTools and mediaTools and templates

12 min read

What is Customer Satisfaction? (And how to achieve it)

Learn the secrets to achieving, measuring and improving customer satisfaction to drive your business.

Best practicesCustomer satisfaction

7 min read

What's a BPO call centre and what does it do?

If your business doesn’t have the bandwidth to adequately handle all your inbound and outbound calls, you may want to consider outsourcing. Read on to learn how a BPO call centre can step in

Best practices

15 min read

Customer experience: strategies, importance and examples

Customers have come to expect more out of companies, but who can blame them? We’ve all…

Best practicesClient loyaltyCustomer expectationsCustomer experienceCustomer retention

19 min read

Good customer service: 10 ways to deliver great customer service

What is good customer service? Be nice. Be quick. Be thorough. Your customers will thank you. And so will sales, marketing and the rest of your company.

Best practices

White Paper
2 min read

2021 Gartner Magic Quadrant for the CRM Customer Engagement Center

Get your complimentary copy of the 2021 Gartner Magic Quadrant to learn why Zendesk is recognised as a Leader.

Analyst reportsExecutive insightsReports

10 min read

12 Positioning Statement Examples and how to write your own (free template)

Align your marketing and sales messaging with a clear positioning statement. Get inspiration for writing your own with these 10 examples.

Best practicesSales strategy

12 min read

30 customer success interview questions you should ask every candidate

To build the team of your dreams, ask these customer success interview questions.

Best practices

5 min read

Inbound vs outbound call centres: What's the difference?

Learn what makes an inbound call centre and outbound call centre different, and how they can benefit your business

Best practices

10 min read

6 tips for improving your business's customer focus

Improving your customer focus starts by deepening your understanding of what customer focus means and building an effective customer focus strategy

Best practices

13 min read

11 of the best customer loyalty programs (and how they work)

Loyalty programs, if executed well and with the customer at the centre, can help you retain your existing customers and build brand loyalty

Best practicesClient loyalty

8 min read

What is a CRM Process? 5 Key Steps

The CRM tool itself is what provides the data and functionalities your team needs to execute this strategy—and ultimately turn leads into customers

Best practicesCRMSales Pipeline

23 min read

10 sales pitch examples that work (and tips for writing your own)

Craft an engaging sales pitch to pack your pipeline with high-quality leads.

Best practicesSales successTools and mediaTools and templates

9 min read

What is a customer success manager? Responsibilities and job description

Does your company have a customer success manager? If not, you’re missing out. Here's how this role can help your organisation.

Best practicesCustomer retention

White Paper
8 min read

6 Tips for Building A Thriving Help Centre

Learn how to build an engaging and thriving help centre. Increase customer satisfaction, reduce costs and grow your business community by improving your help centre with these steps

Best practicesHelp centre

5 min read

What is a sales CRM?

When most people refer to a CRM (customer relationship management) they’re referring to software or a…

Best practices

5 min read

10 customer experience KPIs for 2021 and beyond

It can be easy to feel overwhelmed by the number of customer experience KPIs. Learn how to identify the ones most important to your company.

Best practicesCustomer experience

10 min read

Understanding the difference between WhatsApp and WhatsApp Business

WhatsApp is the most popular chat app in the world and the top messaging app used by companies. Here's your complete guide to WhatsApp Business.

Best practicesChat and messagingCustomer support social media

10 min read

Why customer service training matters: a guide to better service

Customer service training is the training customer service agents learn to improve performance and increase customer satisfaction.

Best practices

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