Customer support

When you focus on the customer experience, you can boost the health of your business. Happier customers mean a better bottom line.

Latest stories

8 min read

Feedback form examples, templates, and how to write your own

Use these customer feedback form tips to help you hear more from your customers and improve your CX.

Customer feedback

12 min read

What is Customer Satisfaction? (And how to achieve it)

Learn the secrets to achieving, measuring and improving customer satisfaction to drive your business.

Customer satisfaction

7 min read

What's a BPO call centre and what does it do?

If your business doesn’t have the bandwidth to adequately handle all your inbound and outbound calls, you may want to consider outsourcing. Read on to learn how a BPO call centre can step in

15 min read

Customer experience: strategies, importance and examples

Customers have come to expect more out of companies, but who can blame them? We’ve all…

Client loyalty Customer expectations Customer experience Customer retention

Join 2,000 service leaders at Zendesk Relate 2026

Over three days, you’ll hear from headliner Ali Wong, Emmy-winning comedian known for her witty, authentic storytelling, alongside leaders from Levi’s, ASOS, Canva, Supercell and more. Relate is where service leaders connect, learn and discover new resolutions.

19 min read

Good customer service: 10 ways to deliver great customer service

What is good customer service? Be nice. Be quick. Be thorough. Your customers will thank you. And so will sales, marketing and the rest of your company.

White Paper
2 min read

2021 Gartner Magic Quadrant for the CRM Customer Engagement Center

Get your complimentary copy of the 2021 Gartner Magic Quadrant to learn why Zendesk is recognised as a Leader.

Analyst reports Executive insights Reports

12 min read

30 customer success interview questions you should ask every candidate

To build the team of your dreams, ask these customer success interview questions.

5 min read

Inbound vs outbound call centres: What's the difference?

Learn what makes an inbound call centre and outbound call centre different, and how they can benefit your business

10 min read

6 tips for improving your business's customer focus

Improving your customer focus starts by deepening your understanding of what customer focus means and building an effective customer focus strategy

Article
13 min read

Loyalty programs: How they work, examples, and tips

Loyalty programs can encourage customers to continue purchasing from your brand. Learn why that’s important and explore examples you can emulate.

Client loyalty

8 min read

What is a CRM Process? 5 Key Steps

The CRM tool itself is what provides the data and functionalities your team needs to execute this strategy—and ultimately turn leads into customers

CRM Sales Pipeline

9 min read

What is a customer success manager? Responsibilities and job description

Does your company have a customer success manager? If not, you’re missing out. Here's how this role can help your organisation.

Customer retention

White Paper
8 min read

6 Tips for Building A Thriving Help Centre

Learn how to build an engaging and thriving help centre. Increase customer satisfaction, reduce costs and grow your business community by improving your help centre with these steps

Help centre