Best practices

Infographic
3 min read

7 insights driving IT Service transformation

Article
11 min read

13 ways AI will improve the customer experience in 2025

Use artificial intelligence to enhance the customer experience at every stage of the buyer's journey.

Article
14 min read

What is customer service?

Customer service is the support you offer customers throughout a business relationship. Learn why it's important and assess your own customer service aptitude.

10 min read

19 best FAQ page examples & how to build yours

FAQs are important customer-facing resources every business should have. Take a look at some FAQ page examples for inspiration to make your own.

Discover AI innovations shaping service at Zendesk AI Summit

Join us for our biggest digital event of the year. Hear from LinkedIn co-founder Reid Hoffman, be the first to see new AI innovations and choose sessions tailored to your role. Plus, get your AI questions answered by experts during the live Q&A. Watch now.

6 min read

Why fintechs need to deliver superior digital customer service right now

What is digital customer service, and why does it matter to fintechs? We provide expert tips and examples for improving your CX strategy.

8 min read

How to embrace new behaviors in 2021

2020 brought on a seismic shift in consumer trends, but many industries are adapting.

6 min read

How online retailers are transforming the customer experience with conversational commerce

For e-commerce businesses, conversational messaging provides unparalleled opportunities to improve the customer experience—and sell more goods and services in the process

11 min read

What is customer retention? 11 examples and strategies to retain customers

Businesses work hard to attract customers through a mix of marketing, social media and brand strategies.…

8 min read

Feedback form examples, templates, and how to write your own

Use these customer feedback form tips to help you hear more from your customers and improve your CX.

12 min read

What is Customer Satisfaction? (And how to achieve it)

Learn the secrets to achieving, measuring and improving customer satisfaction to drive your business.

7 min read

What's a BPO call centre and what does it do?

If your business doesn’t have the bandwidth to adequately handle all your inbound and outbound calls, you may want to consider outsourcing. Read on to learn how a BPO call centre can step in

15 min read

Customer experience: strategies, importance and examples

Customers have come to expect more out of companies, but who can blame them? We’ve all…

19 min read

Good customer service: 10 ways to deliver great customer service

What is good customer service? Be nice. Be quick. Be thorough. Your customers will thank you. And so will sales, marketing and the rest of your company.

10 min read

12 Positioning Statement Examples and how to write your own (free template)

Align your marketing and sales messaging with a clear positioning statement. Get inspiration for writing your own with these 10 examples.

12 min read

30 customer success interview questions you should ask every candidate

To build the team of your dreams, ask these customer success interview questions.

5 min read

Inbound vs outbound call centres: What's the difference?

Learn what makes an inbound call centre and outbound call centre different, and how they can benefit your business

10 min read

6 tips for improving your business's customer focus

Improving your customer focus starts by deepening your understanding of what customer focus means and building an effective customer focus strategy

13 min read

11 top customer loyalty programs that drive sales 2025

Loyalty programs, if executed well and with the customer at the centre, can help you retain your existing customers and build brand loyalty

8 min read

What is a CRM Process? 5 Key Steps

The CRM tool itself is what provides the data and functionalities your team needs to execute this strategy—and ultimately turn leads into customers